Place CheckerOfficial local evidence

Census 2021 neighbourhood · E02006496

Town East

Town East is a Census neighbourhood of about 7,141 residents in Rugby. This is a statistical area, not an administrative boundary or a postcode district.

7,141

Usual residents

ONS Census 2021 · MSOA

2,970

Households

ONS Census 2021 · MSOA

3,767.3

Residents per km²

ONS Census 2021 · MSOA

48.9%

Households owning their home

ONS Census 2021 · tenure

25.2%

Households with no car or van

ONS Census 2021 · car availability

30.0%

Adults with a degree or above

ONS Census 2021 · qualifications

Neighbourhoods most like this one

Closest matches elsewhere in England and Wales, across 14 Census themes. Similarity is statistical, not a recommendation, and says nothing about how anywhere feels to live in.

Victoria & Isebrook, North Northamptonshire10,074 residents · 46.1% owned · 24.0% no carKettering Central East, North Northamptonshire9,201 residents · 39.6% owned · 30.4% no carRodbourne & Cheney Manor, Swindon10,893 residents · 59.8% owned · 21.7% no carCrewe Gresty Road, Cheshire East7,066 residents · 49.6% owned · 29.9% no carNorcot South, Reading9,836 residents · 51.9% owned · 27.5% no carFletton, Peterborough10,266 residents · 47.0% owned · 27.5% no car

Most similar within Rugby

The closest matches in the same local authority.

New Bilton, Rugby8,089 residents · 51.2% owned · 22.0% no car

Census 2021 · Census neighbourhood (MSOA)

Life in Town East

People, households and homes at the stated Census geography. These describe the 2021 population, not the occupants of a particular home.

Tenure

Owned48.9%
1,451 households
Private rented43.3%
1,287 households
Social rented7%
208 households
Shared ownership0.8%
24 households
Lives rent free0%
0 households
Town East · Census neighbourhood (MSOA) · ONS Census 2021

Accommodation type

Terraced56.1%
1,664 households
Semi-detached17.4%
516 households
In a purpose-built block of flats or tenement12.9%
382 households
Detached7.1%
211 households
Part of a converted or shared house, including bedsits4.3%
128 households
Part of another converted building, for example, former school, church or warehouse1.4%
42 households
In a commercial building, for example, in an office building, hotel or over a shop0.8%
23 households
A caravan or other mobile or temporary structure0.1%
2 households
Town East · Census neighbourhood (MSOA) · ONS Census 2021

Car or van availability

1 car or van in household46.5%
1,382 households
No cars or vans in household25.2%
749 households
2 cars or vans in household22%
653 households
3 or more cars or vans in household6.2%
185 households
Town East · Census neighbourhood (MSOA) · ONS Census 2021

Number of bedrooms

3 bedrooms39.3%
1,166 households
2 bedrooms33.3%
989 households
4 or more bedrooms15.2%
452 households
1 bedroom12.2%
363 households
Town East · Census neighbourhood (MSOA) · ONS Census 2021

Household composition

Single family household56.5%
1,675 households
One-person household31.1%
923 households
Other household types12.4%
367 households
Town East · Census neighbourhood (MSOA) · ONS Census 2021

Household size

1 person in household31.1%
923 households
2 people in household30.8%
915 households
3 people in household18.3%
544 households
4 people in household12.4%
369 households
5 people in household4.6%
135 households
6 people in household1.4%
42 households
7 people in household0.7%
21 households
8 or more people in household0.6%
18 households
0 people in household0%
0 households
Town East · Census neighbourhood (MSOA) · ONS Census 2021

Age

Under 1516.5%
1,179 residents
15–2922%
1,569 residents
30–4426.3%
1,880 residents
45–6425.2%
1,802 residents
65 and over10%
712 residents
Town East · Census neighbourhood (MSOA) · ONS Census 2021

Ethnic group

White77.9%
5,562 residents
Asian, Asian British or Asian Welsh10.7%
761 residents
Black, Black British, Black Welsh, Caribbean or African5.6%
402 residents
Mixed or Multiple ethnic groups3.5%
248 residents
Other ethnic group2.3%
166 residents
Town East · Census neighbourhood (MSOA) · ONS Census 2021

Highest qualification

Level 4 qualifications or above30%
1,762 residents aged 16 and over
No qualifications19.3%
1,136 residents aged 16 and over
Level 3 qualifications15.1%
888 residents aged 16 and over
Level 2 qualifications13.7%
806 residents aged 16 and over
Level 1 and entry level qualifications11.1%
650 residents aged 16 and over
Apprenticeship6.5%
385 residents aged 16 and over
Other qualifications4.3%
251 residents aged 16 and over
Town East · Census neighbourhood (MSOA) · ONS Census 2021

Economic activity

Economically active (excluding full-time students)72.2%
4,241 residents aged 16 and over
Economically inactive25.2%
1,480 residents aged 16 and over
Economically active and a full-time student2.6%
155 residents aged 16 and over
Town East · Census neighbourhood (MSOA) · ONS Census 2021

Occupational class (NS-SeC)

L13 Routine occupations27.9%
1,641 residents aged 16 and over
L4, L5 and L6 Lower managerial, administrative and professional occupations15.8%
927 residents aged 16 and over
L12 Semi-routine occupations11%
645 residents aged 16 and over
L1, L2 and L3 Higher managerial, administrative and professional occupations10%
586 residents aged 16 and over
L7 Intermediate occupations9.5%
561 residents aged 16 and over
L8 and L9 Small employers and own account workers7.4%
437 residents aged 16 and over
L14.1 and L14.2 Never worked and long-term unemployed6.3%
371 residents aged 16 and over
L10 and L11 Lower supervisory and technical occupations6.1%
357 residents aged 16 and over
L15 Full-time students6%
353 residents aged 16 and over
Town East · Census neighbourhood (MSOA) · ONS Census 2021

General health

Very good health47.7%
3,406 residents
Good health36.5%
2,609 residents
Fair health11.7%
836 residents
Bad health3.3%
235 residents
Very bad health0.7%
53 residents
Town East · Census neighbourhood (MSOA) · ONS Census 2021

Disability

Not disabled under the Equality Act86.1%
6,145 residents
Disabled under the Equality Act13.9%
996 residents
Town East · Census neighbourhood (MSOA) · ONS Census 2021

Household deprivation

Household is not deprived in any dimension48.3%
1,434 households
Household is deprived in one dimension36.4%
1,082 households
Household is deprived in two dimensions12.1%
358 households
Household is deprived in three dimensions3.1%
93 households
Household is deprived in four dimensions0.1%
3 households
Town East · Census neighbourhood (MSOA) · ONS Census 2021

Each percentage uses its Census table’s own total. Rounding and source categories can affect totals. ONS Census data · OGL v3.0.

How the similarity is worked out

Alike on the Census, which is not the same as alike to live in.

Every neighbourhood is described by its shares across the Census themes above — tenure, housing, cars, household make-up, age, ethnic group, qualifications, work, health and deprivation — each theme weighted equally, which is the approach ONS takes in its own Output Area Classification. The neighbourhoods listed are the closest on those numbers, published in full rather than folded into a score. Nothing here measures schools, crime, prices or what a place is like to be in, and a close match is a statistical fact rather than a suggestion to move.

Browse every neighbourhood in Rugby

Evidence ledger

Source and date are part of the record.

Shared catalogue checked 2026-08-28: 88 candidate data layers listed. Catalogue presence is not publication approval; only separately approved public projections may be shown.