Place CheckerOfficial local evidence

Census 2021 neighbourhood · E02003192

East Cliff

East Cliff is a Census neighbourhood of about 13,187 residents in Bournemouth, Christchurch and Poole. This is a statistical area, not an administrative boundary or a postcode district.

Area evidence brief for Bournemouth, Christchurch and Poole
13,187

Usual residents

ONS Census 2021 · MSOA

5,262

Households

ONS Census 2021 · MSOA

6,684.1

Residents per km²

ONS Census 2021 · MSOA

33.1%

Households owning their home

ONS Census 2021 · tenure

38.4%

Households with no car or van

ONS Census 2021 · car availability

35.1%

Adults with a degree or above

ONS Census 2021 · qualifications

Neighbourhoods most like this one

Closest matches elsewhere in England and Wales, across 14 Census themes. Similarity is statistical, not a recommendation, and says nothing about how anywhere feels to live in.

St Denys, Southampton7,923 residents · 33.8% owned · 33.8% no carCentral Exeter, Exeter11,622 residents · 26.2% owned · 53.9% no carSt Mary's, Southampton8,742 residents · 15.2% owned · 51.6% no carPreston Town Centre, Preston10,382 residents · 26.3% owned · 53.3% no carCanterbury Central & Westgate, Canterbury11,142 residents · 39.6% owned · 40.0% no carYork City Centre, York11,347 residents · 30.2% owned · 52.2% no car

Most similar within Bournemouth, Christchurch and Poole

The closest matches in the same local authority.

Central Bournemouth, Bournemouth, Christchurch and Poole13,199 residents · 33.4% owned · 40.4% no car

Census 2021 · Census neighbourhood (MSOA)

Life in East Cliff

People, households and homes at the stated Census geography. These describe the 2021 population, not the occupants of a particular home.

Tenure

Private rented56.2%
2,957 households
Owned33.1%
1,743 households
Social rented10.1%
534 households
Shared ownership0.5%
26 households
Lives rent free0%
2 households
East Cliff · Census neighbourhood (MSOA) · ONS Census 2021

Accommodation type

In a purpose-built block of flats or tenement71.9%
3,783 households
Part of a converted or shared house, including bedsits12%
634 households
Part of another converted building, for example, former school, church or warehouse3.7%
195 households
Semi-detached3.2%
171 households
In a commercial building, for example, in an office building, hotel or over a shop3.2%
169 households
Terraced3%
159 households
Detached2.9%
152 households
A caravan or other mobile or temporary structure0%
1 households
East Cliff · Census neighbourhood (MSOA) · ONS Census 2021

Car or van availability

1 car or van in household47.5%
2,502 households
No cars or vans in household38.4%
2,023 households
2 cars or vans in household11.8%
619 households
3 or more cars or vans in household2.3%
120 households
East Cliff · Census neighbourhood (MSOA) · ONS Census 2021

Number of bedrooms

2 bedrooms41.6%
2,191 households
1 bedroom38.8%
2,041 households
3 bedrooms13%
683 households
4 or more bedrooms6.6%
349 households
East Cliff · Census neighbourhood (MSOA) · ONS Census 2021

Household composition

Single family household45.3%
2,386 households
One-person household44.1%
2,320 households
Other household types10.6%
559 households
East Cliff · Census neighbourhood (MSOA) · ONS Census 2021

Household size

1 person in household44.1%
2,320 households
2 people in household33.7%
1,773 households
3 people in household13.1%
687 households
4 people in household6.1%
319 households
5 people in household2.1%
112 households
6 people in household0.5%
28 households
7 people in household0.3%
17 households
8 or more people in household0.2%
8 households
0 people in household0%
0 households
East Cliff · Census neighbourhood (MSOA) · ONS Census 2021

Age

Under 159.2%
1,207 residents
15–2939.6%
5,224 residents
30–4422.2%
2,922 residents
45–6415.6%
2,058 residents
65 and over13.5%
1,776 residents
East Cliff · Census neighbourhood (MSOA) · ONS Census 2021

Ethnic group

White79.2%
10,444 residents
Asian, Asian British or Asian Welsh8.9%
1,174 residents
Mixed or Multiple ethnic groups5.1%
674 residents
Black, Black British, Black Welsh, Caribbean or African3.4%
452 residents
Other ethnic group3.4%
443 residents
East Cliff · Census neighbourhood (MSOA) · ONS Census 2021

Highest qualification

Level 4 qualifications or above35.1%
4,188 residents aged 16 and over
Level 3 qualifications29.7%
3,539 residents aged 16 and over
No qualifications12.2%
1,461 residents aged 16 and over
Level 2 qualifications8.8%
1,055 residents aged 16 and over
Level 1 and entry level qualifications6.9%
821 residents aged 16 and over
Apprenticeship3.9%
469 residents aged 16 and over
Other qualifications3.4%
400 residents aged 16 and over
East Cliff · Census neighbourhood (MSOA) · ONS Census 2021

Economic activity

Economically active (excluding full-time students)45.9%
5,481 residents aged 16 and over
Economically inactive45.6%
5,442 residents aged 16 and over
Economically active and a full-time student8.4%
1,007 residents aged 16 and over
East Cliff · Census neighbourhood (MSOA) · ONS Census 2021

Occupational class (NS-SeC)

L15 Full-time students30%
3,578 residents aged 16 and over
L4, L5 and L6 Lower managerial, administrative and professional occupations13.9%
1,658 residents aged 16 and over
L13 Routine occupations9.7%
1,153 residents aged 16 and over
L12 Semi-routine occupations9.6%
1,144 residents aged 16 and over
L1, L2 and L3 Higher managerial, administrative and professional occupations9.5%
1,139 residents aged 16 and over
L7 Intermediate occupations8.3%
986 residents aged 16 and over
L8 and L9 Small employers and own account workers7.8%
932 residents aged 16 and over
L14.1 and L14.2 Never worked and long-term unemployed6.5%
777 residents aged 16 and over
L10 and L11 Lower supervisory and technical occupations4.7%
566 residents aged 16 and over
East Cliff · Census neighbourhood (MSOA) · ONS Census 2021

General health

Very good health47.3%
6,244 residents
Good health35.4%
4,662 residents
Fair health12.5%
1,649 residents
Bad health3.8%
503 residents
Very bad health1%
129 residents
East Cliff · Census neighbourhood (MSOA) · ONS Census 2021

Disability

Not disabled under the Equality Act82.2%
10,834 residents
Disabled under the Equality Act17.8%
2,350 residents
East Cliff · Census neighbourhood (MSOA) · ONS Census 2021

Household deprivation

Household is not deprived in any dimension42%
2,210 households
Household is deprived in one dimension37.1%
1,953 households
Household is deprived in two dimensions15.6%
820 households
Household is deprived in three dimensions4.7%
247 households
Household is deprived in four dimensions0.7%
36 households
East Cliff · Census neighbourhood (MSOA) · ONS Census 2021

Each percentage uses its Census table’s own total. Rounding and source categories can affect totals. ONS Census data · OGL v3.0.

How the similarity is worked out

Alike on the Census, which is not the same as alike to live in.

Every neighbourhood is described by its shares across the Census themes above — tenure, housing, cars, household make-up, age, ethnic group, qualifications, work, health and deprivation — each theme weighted equally, which is the approach ONS takes in its own Output Area Classification. The neighbourhoods listed are the closest on those numbers, published in full rather than folded into a score. Nothing here measures schools, crime, prices or what a place is like to be in, and a close match is a statistical fact rather than a suggestion to move.

Browse every neighbourhood in Bournemouth, Christchurch and Poole

Evidence ledger

Source and date are part of the record.

Shared catalogue checked 2026-08-28: 88 candidate data layers listed. Catalogue presence is not publication approval; only separately approved public projections may be shown.