Place CheckerOfficial local evidence

Census 2021 neighbourhood · E02002071

Rowley East

Rowley East is a Census neighbourhood of about 6,717 residents in Sandwell. This is a statistical area, not an administrative boundary or a postcode district.

Area evidence brief for Sandwell
6,717

Usual residents

ONS Census 2021 · MSOA

2,733

Households

ONS Census 2021 · MSOA

3,748.1

Residents per km²

ONS Census 2021 · MSOA

55.1%

Households owning their home

ONS Census 2021 · tenure

27.5%

Households with no car or van

ONS Census 2021 · car availability

17.3%

Adults with a degree or above

ONS Census 2021 · qualifications

Neighbourhoods most like this one

Closest matches elsewhere in England and Wales, across 14 Census themes. Similarity is statistical, not a recommendation, and says nothing about how anywhere feels to live in.

Dudley Wood & Saltwells, Dudley7,798 residents · 58.0% owned · 23.6% no carWoodsetton, Dudley7,578 residents · 56.8% owned · 24.0% no carCoseley Wallbrook, Dudley8,550 residents · 54.7% owned · 26.9% no carBalby South, Doncaster8,693 residents · 58.1% owned · 30.3% no carKingshurst, Solihull6,659 residents · 56.1% owned · 27.3% no carHighridge, Bristol, City of6,266 residents · 46.9% owned · 26.0% no car

Most similar within Sandwell

The closest matches in the same local authority.

Woods & Mesty Croft, Sandwell7,812 residents · 60.5% owned · 26.1% no carWood Green & Old Park, Sandwell8,757 residents · 57.8% owned · 23.2% no car

Census 2021 · Census neighbourhood (MSOA)

Life in Rowley East

People, households and homes at the stated Census geography. These describe the 2021 population, not the occupants of a particular home.

Tenure

Owned55.1%
1,507 households
Social rented32.4%
886 households
Private rented11.6%
317 households
Lives rent free0.5%
14 households
Shared ownership0.3%
9 households
Rowley East · Census neighbourhood (MSOA) · ONS Census 2021

Accommodation type

Semi-detached53.2%
1,454 households
Terraced20.9%
570 households
Detached13.1%
358 households
In a purpose-built block of flats or tenement12.1%
330 households
In a commercial building, for example, in an office building, hotel or over a shop0.4%
12 households
Part of a converted or shared house, including bedsits0.3%
7 households
Part of another converted building, for example, former school, church or warehouse0%
1 households
A caravan or other mobile or temporary structure0%
0 households
Rowley East · Census neighbourhood (MSOA) · ONS Census 2021

Car or van availability

1 car or van in household41.9%
1,145 households
No cars or vans in household27.5%
753 households
2 cars or vans in household23.3%
638 households
3 or more cars or vans in household7.2%
198 households
Rowley East · Census neighbourhood (MSOA) · ONS Census 2021

Number of bedrooms

3 bedrooms60.6%
1,658 households
2 bedrooms23.8%
650 households
4 or more bedrooms8.7%
239 households
1 bedroom6.8%
187 households
Rowley East · Census neighbourhood (MSOA) · ONS Census 2021

Household composition

Single family household66.5%
1,818 households
One-person household28.1%
768 households
Other household types5.4%
148 households
Rowley East · Census neighbourhood (MSOA) · ONS Census 2021

Household size

2 people in household31.2%
854 households
1 person in household28.1%
768 households
3 people in household19.5%
534 households
4 people in household13.2%
361 households
5 people in household5.1%
140 households
6 people in household1.9%
53 households
7 people in household0.6%
17 households
8 or more people in household0.3%
7 households
0 people in household0%
0 households
Rowley East · Census neighbourhood (MSOA) · ONS Census 2021

Age

Under 1520.6%
1,384 residents
15–2918%
1,212 residents
30–4418.5%
1,244 residents
45–6424.9%
1,672 residents
65 and over17.9%
1,204 residents
Rowley East · Census neighbourhood (MSOA) · ONS Census 2021

Ethnic group

White83.7%
5,622 residents
Asian, Asian British or Asian Welsh6.6%
442 residents
Mixed or Multiple ethnic groups4.3%
286 residents
Black, Black British, Black Welsh, Caribbean or African4.1%
276 residents
Other ethnic group1.3%
88 residents
Rowley East · Census neighbourhood (MSOA) · ONS Census 2021

Highest qualification

No qualifications29%
1,526 residents aged 16 and over
Level 4 qualifications or above17.3%
909 residents aged 16 and over
Level 3 qualifications16%
840 residents aged 16 and over
Level 2 qualifications15.5%
816 residents aged 16 and over
Level 1 and entry level qualifications13.1%
690 residents aged 16 and over
Apprenticeship6.2%
324 residents aged 16 and over
Other qualifications2.9%
151 residents aged 16 and over
Rowley East · Census neighbourhood (MSOA) · ONS Census 2021

Economic activity

Economically active (excluding full-time students)55%
2,893 residents aged 16 and over
Economically inactive43.5%
2,287 residents aged 16 and over
Economically active and a full-time student1.4%
76 residents aged 16 and over
Rowley East · Census neighbourhood (MSOA) · ONS Census 2021

Occupational class (NS-SeC)

L13 Routine occupations20%
1,049 residents aged 16 and over
L12 Semi-routine occupations16.4%
863 residents aged 16 and over
L4, L5 and L6 Lower managerial, administrative and professional occupations13.3%
697 residents aged 16 and over
L7 Intermediate occupations12.2%
642 residents aged 16 and over
L14.1 and L14.2 Never worked and long-term unemployed11.5%
602 residents aged 16 and over
L8 and L9 Small employers and own account workers8.5%
446 residents aged 16 and over
L10 and L11 Lower supervisory and technical occupations6.7%
351 residents aged 16 and over
L15 Full-time students6.1%
321 residents aged 16 and over
L1, L2 and L3 Higher managerial, administrative and professional occupations5.4%
285 residents aged 16 and over
Rowley East · Census neighbourhood (MSOA) · ONS Census 2021

General health

Very good health41.2%
2,768 residents
Good health34.5%
2,314 residents
Fair health16.7%
1,123 residents
Bad health5.8%
390 residents
Very bad health1.8%
121 residents
Rowley East · Census neighbourhood (MSOA) · ONS Census 2021

Disability

Not disabled under the Equality Act78.5%
5,270 residents
Disabled under the Equality Act21.5%
1,447 residents
Rowley East · Census neighbourhood (MSOA) · ONS Census 2021

Household deprivation

Household is not deprived in any dimension37%
1,011 households
Household is deprived in one dimension33.7%
922 households
Household is deprived in two dimensions23.3%
637 households
Household is deprived in three dimensions5.9%
160 households
Household is deprived in four dimensions0.1%
4 households
Rowley East · Census neighbourhood (MSOA) · ONS Census 2021

Each percentage uses its Census table’s own total. Rounding and source categories can affect totals. ONS Census data · OGL v3.0.

How the similarity is worked out

Alike on the Census, which is not the same as alike to live in.

Every neighbourhood is described by its shares across the Census themes above — tenure, housing, cars, household make-up, age, ethnic group, qualifications, work, health and deprivation — each theme weighted equally, which is the approach ONS takes in its own Output Area Classification. The neighbourhoods listed are the closest on those numbers, published in full rather than folded into a score. Nothing here measures schools, crime, prices or what a place is like to be in, and a close match is a statistical fact rather than a suggestion to move.

Browse every neighbourhood in Sandwell

Evidence ledger

Source and date are part of the record.

Shared catalogue checked 2026-08-28: 88 candidate data layers listed. Catalogue presence is not publication approval; only separately approved public projections may be shown.