Place CheckerOfficial local evidence

Census 2021 neighbourhood · E02000705

Rowan Road

Rowan Road is a Census neighbourhood of about 9,329 residents in Merton. This is a statistical area, not an administrative boundary or a postcode district.

Area evidence brief for Merton
9,329

Usual residents

ONS Census 2021 · MSOA

3,117

Households

ONS Census 2021 · MSOA

7,512.1

Residents per km²

ONS Census 2021 · MSOA

68.3%

Households owning their home

ONS Census 2021 · tenure

26.0%

Households with no car or van

ONS Census 2021 · car availability

39.8%

Adults with a degree or above

ONS Census 2021 · qualifications

Neighbourhoods most like this one

Closest matches elsewhere in England and Wales, across 14 Census themes. Similarity is statistical, not a recommendation, and says nothing about how anywhere feels to live in.

Streatham Vale, Lambeth7,559 residents · 53.8% owned · 36.9% no carThornton Heath West, Croydon8,929 residents · 60.9% owned · 32.9% no carSouth Chingford, Waltham Forest8,973 residents · 60.0% owned · 27.0% no carHorsenden, Ealing9,042 residents · 66.3% owned · 21.1% no carFairlop, Redbridge14,594 residents · 61.4% owned · 22.2% no carNorbury West, Croydon9,025 residents · 52.0% owned · 35.1% no car

Most similar within Merton

The closest matches in the same local authority.

Graveney, Merton8,641 residents · 62.7% owned · 33.6% no carMitcham East, Merton9,009 residents · 49.6% owned · 35.9% no car

Census 2021 · Census neighbourhood (MSOA)

Life in Rowan Road

People, households and homes at the stated Census geography. These describe the 2021 population, not the occupants of a particular home.

Tenure

Owned68.3%
2,130 households
Private rented25.1%
783 households
Social rented5.6%
176 households
Shared ownership0.9%
27 households
Lives rent free0%
1 households
Rowan Road · Census neighbourhood (MSOA) · ONS Census 2021

Accommodation type

Terraced54.2%
1,689 households
Semi-detached24.6%
766 households
In a purpose-built block of flats or tenement11%
342 households
Detached5%
155 households
Part of a converted or shared house, including bedsits3.7%
116 households
In a commercial building, for example, in an office building, hotel or over a shop0.8%
25 households
Part of another converted building, for example, former school, church or warehouse0.6%
18 households
A caravan or other mobile or temporary structure0.1%
3 households
Rowan Road · Census neighbourhood (MSOA) · ONS Census 2021

Car or van availability

1 car or van in household46.9%
1,460 households
No cars or vans in household26%
809 households
2 cars or vans in household21.1%
656 households
3 or more cars or vans in household6.1%
190 households
Rowan Road · Census neighbourhood (MSOA) · ONS Census 2021

Number of bedrooms

3 bedrooms55.8%
1,739 households
4 or more bedrooms23.3%
726 households
2 bedrooms15.8%
491 households
1 bedroom5.1%
159 households
Rowan Road · Census neighbourhood (MSOA) · ONS Census 2021

Household composition

Single family household61.6%
1,920 households
One-person household20.5%
640 households
Other household types17.8%
556 households
Rowan Road · Census neighbourhood (MSOA) · ONS Census 2021

Household size

2 people in household25.9%
808 households
1 person in household20.5%
640 households
3 people in household19%
593 households
4 people in household18.2%
568 households
5 people in household8.9%
277 households
6 people in household4.7%
146 households
8 or more people in household1.5%
46 households
7 people in household1.2%
37 households
0 people in household0%
0 households
Rowan Road · Census neighbourhood (MSOA) · ONS Census 2021

Age

Under 1518.1%
1,687 residents
15–2918.9%
1,762 residents
30–4424.6%
2,295 residents
45–6424.8%
2,317 residents
65 and over13.6%
1,267 residents
Rowan Road · Census neighbourhood (MSOA) · ONS Census 2021

Ethnic group

White40.3%
3,755 residents
Asian, Asian British or Asian Welsh24.2%
2,259 residents
Black, Black British, Black Welsh, Caribbean or African22.4%
2,094 residents
Other ethnic group6.6%
616 residents
Mixed or Multiple ethnic groups6.5%
604 residents
Rowan Road · Census neighbourhood (MSOA) · ONS Census 2021

Highest qualification

Level 4 qualifications or above39.8%
2,990 residents aged 16 and over
No qualifications18%
1,354 residents aged 16 and over
Level 3 qualifications14.2%
1,067 residents aged 16 and over
Level 2 qualifications11%
828 residents aged 16 and over
Level 1 and entry level qualifications8.9%
666 residents aged 16 and over
Apprenticeship4.4%
328 residents aged 16 and over
Other qualifications3.8%
288 residents aged 16 and over
Rowan Road · Census neighbourhood (MSOA) · ONS Census 2021

Economic activity

Economically active (excluding full-time students)65%
4,889 residents aged 16 and over
Economically inactive32.7%
2,459 residents aged 16 and over
Economically active and a full-time student2.3%
172 residents aged 16 and over
Rowan Road · Census neighbourhood (MSOA) · ONS Census 2021

Occupational class (NS-SeC)

L4, L5 and L6 Lower managerial, administrative and professional occupations18.9%
1,424 residents aged 16 and over
L8 and L9 Small employers and own account workers15.2%
1,142 residents aged 16 and over
L7 Intermediate occupations11.8%
885 residents aged 16 and over
L1, L2 and L3 Higher managerial, administrative and professional occupations11.2%
841 residents aged 16 and over
L12 Semi-routine occupations10.4%
784 residents aged 16 and over
L13 Routine occupations10%
750 residents aged 16 and over
L14.1 and L14.2 Never worked and long-term unemployed9.6%
719 residents aged 16 and over
L15 Full-time students8.4%
630 residents aged 16 and over
L10 and L11 Lower supervisory and technical occupations4.6%
347 residents aged 16 and over
Rowan Road · Census neighbourhood (MSOA) · ONS Census 2021

General health

Very good health51.4%
4,795 residents
Good health33.7%
3,145 residents
Fair health11.2%
1,040 residents
Bad health3%
278 residents
Very bad health0.7%
69 residents
Rowan Road · Census neighbourhood (MSOA) · ONS Census 2021

Disability

Not disabled under the Equality Act87.7%
8,183 residents
Disabled under the Equality Act12.3%
1,146 residents
Rowan Road · Census neighbourhood (MSOA) · ONS Census 2021

Household deprivation

Household is not deprived in any dimension51.4%
1,602 households
Household is deprived in one dimension33%
1,028 households
Household is deprived in two dimensions12.9%
403 households
Household is deprived in three dimensions2.4%
76 households
Household is deprived in four dimensions0.3%
8 households
Rowan Road · Census neighbourhood (MSOA) · ONS Census 2021

Each percentage uses its Census table’s own total. Rounding and source categories can affect totals. ONS Census data · OGL v3.0.

How the similarity is worked out

Alike on the Census, which is not the same as alike to live in.

Every neighbourhood is described by its shares across the Census themes above — tenure, housing, cars, household make-up, age, ethnic group, qualifications, work, health and deprivation — each theme weighted equally, which is the approach ONS takes in its own Output Area Classification. The neighbourhoods listed are the closest on those numbers, published in full rather than folded into a score. Nothing here measures schools, crime, prices or what a place is like to be in, and a close match is a statistical fact rather than a suggestion to move.

Browse every neighbourhood in Merton

Evidence ledger

Source and date are part of the record.

Shared catalogue checked 2026-08-28: 88 candidate data layers listed. Catalogue presence is not publication approval; only separately approved public projections may be shown.